More than it says on the tin

Content is queen here because I’m a creative consultant – not just a veteran writer. And I choose to believe great content and copywriting is a felt sense, unique to us ladies. Sure, I do what it says on the tin – and will happily craft persuasive words that nail the brief. But with backgrounds in branding, product development, service design, product design, and group facilitation, I bring a unique mix of interpersonal, business, creative, and strategic nous that’s hard to come by.

What’s more, as a mini content agency I have a crack team of writers, developers, researchers, UXers, videographers, and consultants we call on to scale up content production for bigger projects. Not to mention an extended network of event producers we work with for immersive activations.

Designing the right experience

Often clients want to fix nagging problems with ‘nice words’ – when the issue is systemic or strategic. Diagnosing the right fix early on means having a content-first mindset. Thinking about the brand positioning, the user journey, the needs, the competitive context, the product design, company design, and the ways of working – all of which influence what is written and how. So don’t jump to conclusions. Pick up the phone and let’s chat.

Just need words?

I got your back. I’ve wordsmithed for some of the biggest brands, the loveliest clients, and the pluckiest start-ups. Get in touch and let’s see how I can help.